US Hispanics: The Social Media Leaders

Mar 28, 2013

The US Hispanic population is more active on social media than the average US internet user. A Pew Research study showed that 72% of Hispanics claimed to be active social media users. The US Hispanic population makes up 66% of the total US Limited English Proficient (L.E.P.) Population.

What is it about the Hispanic population that drives them to Social Media?

A combination of a young demographic and a large amount of mobile and home internet usage drive the population toward Social Media.

The US Hispanic Population is Young and Growing

According to the US Census Bureau, the Hispanic population in the US grew by 43% between 2000 and 2010. Over 60% of the Hispanic population in the US is under age 35. Young adults are more likely than any other age group to use Social Media. In a recent study, 83% of adults age 18-29 use social media. The median age of this population is in the key demographic of social media users.

Hispanics outpace all ethnic groups in mobile data and internet consumption
Hispanics are 28% more likely to own a smart phone and have an average mobile device bill 8% higher than any other ethnicity. Over the past year, Hispanics have also increased their home broadband use by 14%, which is more than double the growth of broadband use in the general market. On an average day, 26.8% of Hispanic internet users spent 6 hours or more on social media. The large use of mobile and home internet allows for greater access to social media sites.

 

Which Social Media Platforms are Favored by the Hispanic Population?

A survey from BIGinsight showed that Facebook and Twitter were the two most popular social media sites among the Hispanic population. This survey showed that 43% logged on to Facebook and 17% logged on the Twitter more than once a day.

As marketers work to reach this rapidly growing Hispanic population, social media platforms should be a clear focus of marketing efforts. Hispanic adults are 25% more likely to follow a brand on social media and 21% more likely to repost links, articles, videos, and websites compared to the general online community.

The US Hispanic population makes up 66% of the total US Limited English Proficient (L.E.P.) Population. Being able to communicate to them in their language would be a large benefit to any of the business sectors.

When was the last time you posted, tweeted, or pinned for your business? The Hispanic population is waiting to see what you have to say and show!

-Sarah

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Voiance Language Services provides multilingual support in over 200 languages to business and government. Organizations use Voiance’s telephone interpretation to facilitate communication with customers. Voiance is a subsidiary of CyraCom International, Inc., the 2nd largest provider of Over-the-Phone Interpretation in the United States.

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